This is a high impact opportunity to lead audience and monetisation strategy for a digital news platform reaching over 400m households worldwide.
The Company
This International and multimedia News platform reaches over 400 million households across 150 countries.
- Covering 24/7 world news in 13 languages
- 75 million Unique users across desktop, app, social, smart TV and YouTube
- Leading Yield Optimisation and AdTech tech stack
The Role
Lead programmatic strategy and work with clients to drive optimal yield and campaign performance, advising on best practice.
- Develop and maintain desirable audience segments via their Yield Management platform
- Advising on best practice and yield optimisation strategies
- Deliver against key KPIs for client growth and development
Desirable Skills & Experience
As an audience strategist and DMP specialist, you will have proven experience developing commercial solutions with data.
- Advanced understanding of SSPs
- Excellent knowledge of the AdTech/digital media ecosystem
If you’d like to apply for this opportunity, please apply through this advert or send your CV to mhairi@gmrecruit.co.uk