An exciting opportunity to represent a dynamic, data-driven marketing agency specialising in full-funnel strategies, serving both B2B and B2C brands on a global scale.
The Company
- With over 20 years of industry experience, this company has formed partnerships with leading B2B and B2C brands worldwide, offering integrated marketing and technology solutions that drive significant business results.
- Recognised as a pioneer in merging marketing and technology, they streamline complexities and enhance value through seamless integration.
- Leveraging extensive first-party data resources, they uncover invaluable audience insights, empowering scalable personalisation strategies across diverse industries and channels, supported by agile and adaptable solutions
The Role
- Manage daily budget pacing, optimise account performance, and adjust bid strategies to meet client objectives.
- Collaborate with the innovation team to implement scripts and innovative solutions for account improvement.
- Conduct thorough audits of PPC accounts to ensure adherence to best practices and stay updated on Google and Bing developments.
- Contribute to the development of enterprise-level PPC strategies, client roadmaps, and forecasting to drive client success.
Desired Skills and Experience
- Proficient in Google AdWords and Microsoft Adcenter, with a deep understanding of Analytics Platforms such as Google Analytics and Adobe Analytics.
- Familiarity with third-party tracking tools and software solutions, as well as experience in implementing scripts.
- Skilled in managing large Paid Media budgets and conducting accurate forecasting.
- Strong communication skills, both written and oral, with the ability to work collaboratively in a team environment.
If you feel you have the relevant experience please reply to this advert or email your CV to robert@gmrecruit.co.uk