Cognism Vice President Marketing Case Study

B2B AI-powered sales and acceleration platform providing GDPR compliant data to scale lead prospecting and enrich data.

Cognism engaged us exclusively to find them a Vice President Marketing to work closely with Executive and Product teams to consolidate and expand their marketing strategy .

Cognism provided us with a detailed candidate specification including deep experience in product marketing, strong leadership and management skills and the ability to handle and nurture a broad-scope marketing role including product positioning, customer segmentation, measurement, communications and sales enablement.


6 weeks from initial briefing on the role to candidate signing contract

Market Map

Headhunted over 127 different digital marketing technology companies in London


15 candidates shortlisted; 7 CVs sent


1 Vice President of Marketing hired to continue expansion and development of marketing strategy

Why Grey Matter?

  • Market Knowledge: Our research team cut through the chaos and identify exactly which target companies are relevant for you and why
  • Undivided Attention: We apply a comprehensive, three-tiered approach to the management of every partnership and offer you the service of a specialist Client Director, Account Manager and a Researcher
  • Process Consultation: We can advise you on each and every stage of the hiring process including helping create your job description, recommending salaries, and advise on how to take your employer brand to market
  • Monitoring Search Progress: Your Client Director will offer weekly or bi-weekly update reports, to highlight exactly where we are with the search and the progress being made
  • Flexible, Personalised Service: From retained to contingency and in-house to external, we offer you the hiring service that best suits your needs and your budget

If you would like to hear more about our executive search offering or our traditional Grey Matter Recruitment offering then please get in touch with us directly.