Innovid Vice President of Sales Case Study

A world-leading video platform that enables the personalization of creative, seamless cross-screen delivery, and holistic measurement to fuel next-generation video experiences.

Innovid engaged us to find them a VP Sales in London to expand their SaaS offering across EMEA after a $30M funding round from Goldman Sachs.

The brief was very specific, looking for a candidate with leadership skills, experience selling direct to global brands and an understanding of the digital advertising ecosystem.


3 weeks from an initial briefing on the role to candidate signing contract

Market Map

Headhunted over 97 different digital advertising and video technology companies in London


11 candidates shortlisted; 5 CVs sent


1 Vice President of Sales hired to continue expansion of London office

Why Grey Matter?

  • Market Knowledge: Our research team cut through the chaos and identify exactly which target companies are relevant for you and why
  • Undivided Attention: We apply a comprehensive, three-tiered approach to the management of every partnership and offer you the service of a specialist Client Director, Account Manager and a Researcher
  • Process Consultation: We can advise you on each and every stage of the hiring process including helping create your job description, recommending salaries, and advise on how to take your employer brand to market
  • Monitoring Search Progress: Your Client Director will offer weekly or bi-weekly update reports, to highlight exactly where we are with the search and the progress being made
  • Flexible, Personalised Service: From retained to contingency and in-house to external, we offer you the hiring service that best suits your needs and your budget

If you would like to hear more about our executive search offering or our traditional Grey Matter Recruitment offering then please get in touch with us directly.