Tide Banking Vice President of Marketing Case Study

Creating the ultimate banking platform for entrepreneurs and small business owners to help to save time and money and get back to doing what they love.

Tide engaged us exclusively to assist with hiring a Vice President of Membership Relationship Marketing to aid the expansion and development of their client base.

Following the success of this initial partnership we have since continued to work alongside Tide on additional marketing roles including CRM Marketing Manager and PR and Communications Manager.


5 weeks from initial briefing on the role to candidate signing contract

Market Map

Headhunted over 85 different digital and financial technology companies in London


9 candidates shortlisted; 4 CVs sent


1 Vice President of Marketing hired to continue expansion of client base

Why Grey Matter?

  • Market Knowledge: Our research team cut through the chaos and identify exactly which target companies are relevant for you and why
  • Undivided Attention: We apply a comprehensive, three-tiered approach to the management of every partnership and offer you the service of a specialist Client Director, Account Manager and a Researcher
  • Process Consultation: We can advise you on each and every stage of the hiring process including helping create your job description, recommending salaries, and advise on how to take your employer brand to market
  • Monitoring Search Progress: Your Client Director will offer weekly or bi-weekly update reports, to highlight exactly where we are with the search and the progress being made
  • Flexible, Personalised Service: From retained to contingency and in-house to external, we offer you the hiring service that best suits your needs and your budget

If you would like to hear more about our executive search offering or our traditional Grey Matter Recruitment offering then please get in touch with us directly.