An opportunity for an experienced Affiliate Marketing professional to join a global independent marketing agency, taking ownership of high-impact lead generation and pay-per-call programmes across verticals including home services, financial services and education.
The role offers the opportunity to shape lead-gen strategy, drive commercial performance and become the team’s go-to expert, while mentoring and developing wider affiliate team capabilities.
Company:
- Award-winning culture
- Managing over $4bn in Digital Media annually
- Global client base of category-leading commerce brands spanning multi-million-dollar, multi-market relationships
- Full-funnel, performance-driven, product-led media agency focused on measurable business outcomes and sustainable client growth.
- Experts across Retail Media, CPG, eCommerce, Paid Media and Streaming/CTV
- Technology-led environment focused on automation, scalability, efficiency and data-driven decision-making.
Role:
- Own lead-generation and pay-per-call affiliate strategy, driving CPL, CPA and qualified lead performance.
- Manage client relationships, acting as a strategic partner and driving programme growth.
- Build and optimise publisher partnerships across comparison sites, content, lead aggregators, call centres and affiliate networks.
- Develop commercial strategies, negotiate publisher payouts and identify new revenue opportunities.
- Drive lead quality, call tracking, validation and compliance across programmes.
- Partner with client sales, CRM and call-centre teams to optimise beyond lead volume and improve downstream conversion.
- Analyse performance data to identify opportunities and maximise campaign efficiency.
- Become the team’s lead-gen subject matter expert, mentoring strategists and developing best practices.
Requirements:
- Experience in Affiliate Marketing, with a focus on lead generation.
- Strong hands-on experience managing lead-gen and pay-per-call programmes.
- Experience across verticals such as home services, fintech, financial services, education, insurance or legal.
- Strong understanding of affiliate networks, publisher partnerships and commercial payout models.
- Familiarity with platforms such as Impact, CJ, Rakuten, Ringba, Invoca or Retreaver.
- Knowledge of lead validation, call tracking, fraud prevention and compliance (including TCPA).
- Strong analytical and commercial skills, with experience optimising towards lead quality and revenue outcomes.
- Confident communicator with experience mentoring or developing junior team members.
If you are interested and have the relevant experience, please apply to this advert or email your CV/resume to yasmine@gmrecruit.co.uk