A fast-evolving HR Tech business is entering a major growth phase, launching a new go-to-market strategy and expanding its product platform. As part of this transformation, they are seeking a Demand Generation Manager to play a pivotal role in driving pipeline growth and market expansion.
This role offers the opportunity to make a visible impact within a business that values innovation, ambition and data-led decision making. The successful candidate will take ownership of demand generation activity across multiple products and channels, supporting growth plans through 2026 and beyond.
Key responsibilities include:
- Owning end-to-end demand generation campaigns across email, paid media, webinars and account-based marketing (ABM)
- Leading digital growth initiatives across paid and organic channels, including search, social, display and website optimisation
- Designing and optimising marketing automations, workflows and customer journeys within CRM and marketing platforms
- Ensuring seamless integration between marketing activity and CRM systems to support pipeline health and customer engagement
- Developing and executing targeted ABM programmes for high-value accounts
- Analysing campaign performance end-to-end, translating data into actionable insights and optimisation recommendations
- Supporting product positioning, advertising placement and event strategy in collaboration with Brand and Product teams
- Managing external agencies and partners to ensure high-quality delivery and performance
The ideal candidate will have:
- 5+ years’ experience in a B2B demand generation role
- A proven track record of delivering and optimising multi-channel campaigns
- A highly analytical, data-driven mindset with strong reporting capability
- Deep experience using marketing automation and CRM tools
- Confidence working cross-functionally with Sales, Brand, Product and Customer teams
- Strong motivation to drive measurable impact through leads, pipeline and revenue
Skills & Experience:
- Demonstrable experience in demand generation strategy, execution and performance management
- Strong customer journey mapping and campaign optimisation capability
- Advanced experience with HubSpot (essential); familiarity with Pipedrive highly desirable
- Proficiency across marketing technology stacks and analytics tools
- Bachelor’s degree in Digital Marketing or a related field preferred
Why Apply:
- Opportunity to shape and scale demand generation within a growing, ambitious business
- High visibility role with clear impact on revenue and growth
- Supportive environment that values autonomy, expertise and results
If you feel you have the relevant experience please reply to this advert or email your CV to yasmine@gmrecruit.co.uk