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Opportunity for a Paid Social Specialist to join a leading independent performance marketing agency, supporting a major B2B & B2C CPG brand.

The role offers the opportunity to execute and optimise full-funnel Paid Social campaigns, using creative testing, audience insights and data-driven decision-making to drive customer acquisition and revenue growth.

Company:

  • Award-winning culture
  • Managing over $4bn in digital media annually
  • Global client base of category-leading commerce brands spanning multi-million-dollar, multi-market relationships
  • Full-funnel, performance-driven, product-led media agency focused on measurable business outcomes and sustainable client growth
  • Experts across Retail Media, CPG, eCommerce, Paid Media and Streaming/CTV
  • Technology-led environment focused on automation, scalability, efficiency and data-driven decision-making

Role:

  • Build, launch and optimise Paid Social campaigns, primarily across Meta, with exposure to TikTok, Pinterest, Snapchat and Reddit
  • Manage day-to-day campaign execution, pacing, budgets and performance monitoring
  • Support creative testing, audience development and campaign optimisation
  • Use platform analytics, GA4 and creative insights to identify opportunities for improvement
  • Maintain campaign tracking, pixel/CAPI health and measurement accuracy
  • Collaborate with Creative, Analytics, Product and senior Channel Leads to improve performance
  • Document campaign learnings and contribute to testing, automation and continuous improvement

Requirements:

  • Hands-on Paid Social experience, including campaign builds, launches and optimisation
  • Strong familiarity with Meta Ads Manager
  • Experience with TikTok, Pinterest, Snapchat, Reddit and/or LinkedIn is advantageous
  • Comfortable using GA4 and platform analytics to inform optimisation decisions
  • Strong Excel/Google Sheets, reporting and presentation skills
  • Clear communicator with strong organisational skills and a data-driven mindset

If you have the relevant experience, please apply to this job advert or email your CV to yasmine@gmrecruit.co.uk