Exciting opportunity to join one of the world’s leading independent performance marketing agencies, owning and scaling full-funnel Paid Social strategies for a portfolio of global brands.
The Company
- One of the largest independent performance marketing agencies in the world
- Specialists across Retail Media, Paid Media, Market Insights, Streaming/CTV and Digital Strategy
- Proprietary Marketing Intelligence Technology and AI-driven solutions
- 1,000+ employees across global offices
- Impressive portfolio of Global Enterprise clients
The Role
As a Paid Social Strategist, you will develop, execute and optimise full-funnel Paid Social programmes designed to drive customer acquisition, revenue growth and long-term customer value.
- Own Paid Social strategy across Meta, TikTok, Pinterest, Snapchat and Reddit
- Build and optimise full-funnel campaigns across prospecting, retargeting and loyalty initiatives
- Translate business objectives into clear media strategies that deliver measurable commercial outcomes
- Leverage automation and AI-powered tools to improve performance and reduce inefficiencies
- Design and execute creative, audience and bidding tests to identify scalable opportunities
- Utilise data and insights to inform budget allocation and investment decisions
- Maintain tracking integrity across Pixel, CAPI, event mapping, UTMs and GA4
- Partner closely with Creative, Analytics, Product and Client Leadership teams to deliver integrated solutions
- Create best practice frameworks and playbooks that can be scaled across teams
Desired Skills & Experience
The successful Paid Social Strategist will have extensive hands-on Paid Social experience, strong analytical capabilities and a passion for innovation and performance marketing.
- 5+ years’ experience managing Paid Social campaigns across Meta and TikTok
- Experience with Pinterest, Snapchat or Reddit is advantageous
- Strong hands-on knowledge of Meta Advantage+, Value Optimisation, CAPI, TikTok Smart Performance and Pinterest Performance+
- Experience with audience development, creative testing and Dynamic Product Ads
- Strong understanding of GA4, attribution and measurement frameworks
- Proven ability to connect media performance to business metrics including Revenue, CAC and LTV
- Comfortable designing and analysing A/B and incrementality tests
- Excellent stakeholder management and client-facing communication skills
- Ability to influence cross-functional teams and simplify complex insights into actionable recommendations
If this sounds like a fit, please apply or contact me: yasmine@gmrecruit.co.uk