Opportunity for an experienced Paid Social Strategist to join a leading independent performance marketing agency, supporting a major B2B & B2C CPG brand.
The role offers the opportunity to own full-funnel Paid Social strategy, combining creative testing, audience development, measurement and automation to drive customer acquisition and revenue growth.
Company:
- Award winning culture
- Manging over $4bn in Digital Media annually
- Global client base of category-leading commerce brands spanning multi-million-dollar, multi-market relationships
- Full funnel performance-driven, product led media agency focused on measurable business outcomes and sustainable client growth.
- Experts across Retail Media, CPG, eCommerce, Paid Media and Streaming/CTV
- Technology-led environment focused on automation, scalability, efficiency and data-driven decision making.
Role:
- Lead Paid Social strategy across Meta and TikTok, with exposure to Pinterest, Snapchat and Reddit.
- Develop and optimise prospecting, retargeting and customer loyalty campaigns.
- Use creative insights, audience signals and structured testing to improve performance.
- Leverage automation, AI-driven insights and measurement tools to scale successful campaigns.
- Work closely with Creative, Analytics and Client Leadership teams to deliver measurable business results.
Requirements:
- Paid Social experience, particularly across Meta and TikTok.
- Strong understanding of full-funnel strategy, creative testing and performance measurement.
- Experience connecting media performance to revenue, CAC and ROAS.
- A confident communicator who can turn data into actionable recommendations.
If you feel you have the relevant experience, please apply to this advert or send your CV to yasmine@gmrecruit.co.uk