A profitable, founder-led SaaS scale-up is looking for a transformational Product Marketing leader to rebuild and lead its PMM function at a pivotal moment in the company’s growth.
Reporting directly to the CMO, you’ll own positioning, messaging, GTM strategy, and play a key role in shaping product direction alongside the Founder, CEO, CTO, and Product leadership team.
This is not a traditional PMM leadership role. You’ll be responsible for building the next generation of Product Marketing – combining exceptional talent, AI workflows, and AI agents to create a highly effective, AI-enabled PMM operating model.
What you’ll own:
- Lead and scale the Product Marketing function
- Manage and develop a team of Product Marketers
- Drive positioning, messaging, launches, and GTM strategy
- Influence product roadmap and strategic product decisions
- Improve commercialisation across acquisition, expansion, and retention
- Establish PMM best practices, frameworks, and operating rhythms
- Partner closely with executive leadership and founders
- Define how AI transforms the future of Product Marketing
Why this role?
- 330-person Martech scale-up with strong product-led growth
- Historically profitable business with recent VC backing
- Significant investment behind an AI-first growth strategy
- Founder deeply involved in product innovation
- Flat, high-accountability culture with direct access to leadership
- Major opportunity to shape company direction and business outcomes
We’re looking for someone who has:
- Led Product Marketing at Director/Senior Director level
- Deep experience in PLG SaaS environments
- Strong Martech and product domain expertise
- Practical, hands-on use of AI in day-to-day work
- The ability to operate strategically while remaining highly hands-on
- Executive presence and confidence working with founders and C-suite leaders
This role is ideal for a senior Product Marketing leader who wants to move beyond launch execution and become a strategic force behind product direction, commercial growth, and AI-enabled transformation.
If you’re excited about building the future of Product Marketing in an AI-native SaaS business, we’d love to speak with you. Send your CV to yasmine@gmrecruit.co.uk.