Our client, an innovative and fast-growing AdTech company, is seeking a Senior Product Manager to drive the next stage of their product evolution. This organisation is a leader in digital advertising protection and performance intelligence, helping global brands maximise ROI across Google PPC, PMAX, and Affiliate Marketing channels.
The Role:
Reporting directly to the Chief Product Officer, you will take full ownership of product strategy, MVP planning, and launch execution. You’ll also manage a Product Owner and collaborate closely with Engineering, Sales, Marketing, and Customer Success. You’ll help shape the roadmap as the business expands its offering across e-commerce, retail, travel, gaming, and financial services – building products that deliver measurable improvements in advertising performance and revenue impact.
Key Responsibilities
- Lead product strategy as the company evolves into optimisation and performance-focused solutions
- Own MVP definition, delivery, and market rollout
- Partner closely with Sales to ensure alignment with customer needs and commercial opportunities
- Deliver high-impact product launches with strong value propositions
- Present roadmaps, feature specs, and performance insights to internal and external stakeholders
- Maintain deep market and competitive intelligence across the AdTech ecosystem
- Manage and mentor a Product Owner
- Conduct customer discovery across multiple verticals
- Define and track KPIs related to adoption, performance, and satisfaction
Desired Experience:
- 5+ years of product management and 5+ years of AdTech experience (concurrent experience acceptable)
- Strong track record launching successful B2B SaaS products
- Deep understanding of Google Ads, PPC, PMAX, affiliate ecosystems, and advertising optimisation
- Strong command of key advertising metrics (ROAS, CPC, CAC, CTR, CPM, CVR, LTV, etc.)
- Experience with analytics tools such as Google Ads reporting; Looker or FullStory is a plus
- Exceptional communication skills across technical and non-technical audiences
- Experience managing direct reports
- Strong analytical mindset and data-driven decision-making
- Understanding of API integrations and Agile methodologies
Bonus:
- Experience building optimisation or AI/ML-powered AdTech solutions
- Background growing products across multiple verticals
- Industry thought leadership or published content
- Experience working with enterprise clients and complex sales cycles
- Previous startup or scale-up experience
- Google Ads certifications
What’s on offer:
- Direct partnership with the Chief Product Officer
- Leadership responsibility with a growing team
- Opportunity to influence strategy in a rapidly scaling AdTech organisation
- Flexible/remote working environment
- A collaborative, high-performing culture
If you feel you have the relevant experience please reply to this advert or email your CV to yasmine@gmrecruit.co.uk