Written by Grey Matter Recruitment There is no doubt that video has become a powerful tool for business. Any business that wants to create a successful online marketing strategy needs to consider how video can play a role. Recent research from online video platform Brightcove shows that 46 percent of consumers have made a purchase after watching and being
Written by Grey Matter Recruitment We sat down with TouchCast‘s VP Sales EMEA, Giles Darby to ask him to share some of his industry leading insight and top pieces of career advice. TouchCast lets you turn your workforce into producers of content that captures attention and builds connections in a way you could have never done before. Company: TouchCast Client:
Written by Grey Matter Recruitment A demotivated staff is not what your business needs. You’re wasting time and money if your staff members come to work feeling like they don’t want to be there. Your employees are one of your greatest assets, so it’s vital to invest in them and help them to be as productive as possible. While everyone
Written by Grey Matter Recruitment New technologies start to become more prominent in marketing every year. And sometimes, not so new technologies start to become more popular too. Marketing professionals need to keep their finger on the pulse to understand the technology that’s on the rise in the industry and learn how they can make the most of it. Marketing
Written by Grey Matter Recruitment We sat down with Optimove’s Moshe Demri, Vice President of Revenue EMEA and asked him to share some of his industry leading insight and top pieces of career advice. Optimove empowers brands to exhibit emotional intelligence when communicating with their customers. Their mission is to help marketers drive measurable growth by autonomously transforming customer data
Written by Grey Matter Recruitment It takes a certain set of skills to be successful in sales. It’s helpful to have some inherent qualities, but most skills can be worked on and built up over time. If you’re working in technology sales, the skill set that you need is a just a little different. As well as the sales know-how,
Written by Grey Matter Recruitment Training should be a top priority for both employers and employees. According to AAT, 51% of employers believe that improving staff qualifications and skills helps to increase commitment and retention. Meanwhile, 91% of Millennial professionals consider the potential for career progression a top priority when looking for a new job, but 53% have been disappointed
Written by Grey Matter Recruitment Marketing budgets didn’t really budge in 2018, sticking at an average of 11.2% of company revenue, but it looks like things could be set to change this year. 63% of CMOs say that they expect their marketing budget to increase in 2019, according to data from Gartner’s Marketing Technology Survey. The results of the survey,
Written by Grey Matter Recruitment The beginning of a new year is the perfect time to reflect on the previous 12 months. 2018 was a big year in many ways, and the digital world certainly didn’t escape the impact of a few significant changes. If you work in a digital role, keeping up with the latest digital trends will help
