The impact of artificial intelligence (AI) on the world of work is no longer hypothetical — it's happening. While much of the conversation has centred on technical roles, there’s now a growing question within commercial teams.

Artificial Intelligence (AI) is rapidly influencing the Software as a Service (SaaS) industry, driving automation, enhancing customer experiences, and unlocking new efficiencies. However, the debate continues—are these advancements truly revolutionary, or are they simply the next stage in an ongoing evolution?

Using a mix of data taken from our own client’s salary budgets and our in-depth knowledge of the candidate market over recent months, our aim is to equip hiring teams with the most up to date salary information and instil confidence in their ability to offer the best candidates their market worth.

Using a mix of data taken from our own client’s salary budgets and our in-depth knowledge of the candidate market over recent months, our aim is to equip hiring teams with the most up to date salary information and instil confidence in their ability to offer the best candidates their market worth.

In an interconnected world, the tech industry thrives on global collaboration, supply chains, and access to international markets. But when a trade war erupts, this carefully woven fabric faces the risk of fraying, sending ripples across hiring practices and workforce planning in the tech sector.

DeepSeek is a Chinese artificial intelligence company founded in 2023 by Liang Wenfeng. The company has quickly made a name for itself by developing AI chatbots using significantly less computing power and cost compared to major competitors like OpenAI. DeepSeek's models, such as DeepSeek-V3 and DeepSeek-R1, have been developed at a fraction of the cost of similar models from other companies. For example, DeepSeek-V3 was reportedly trained for less than $6 million, compared to the $100 million cost for OpenAI's GPT-4.

B2B SaaS vacancies continued to climb steadily in H2, reflecting the sector’s resilience and growth. Building on H1’s momentum—initially driven by a surge in sales roles—the second half of the year saw a notable rise in Customer Success and Account Management positions, along with steady gains in technical vacancies. This consistent, year-on-year improvement underscores renewed confidence in the B2B SaaS market, reinforcing its dynamic and promising future.

Despite a slow start, Ad Tech vacancies surged throughout H1 and continued strong into H2, with Q4 seeing a 46% jump. Growth and confidence remain robust heading into 2025. Compared to Q4 2023, vacancies in Q4 2024 are up—particularly in technical, sales, and account management roles—reinforcing a positive outlook for the sector.

Despite a slow start, the MarTech sector saw a surge in job openings toward the end of H1, driven primarily by technical roles. While technical demand continued into H2 at a slower pace, there was notable growth in sales and account management positions. Compared to Q4 2023, vacancies rose slightly, indicating renewed confidence—especially given the ongoing increase in commercial roles.