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Training should be a top priority for both employers and employees. According to AAT, 51% of employers believe that improving staff qualifications and skills helps to increase commitment and retention. Meanwhile, 91% of Millennial professionals consider the potential for career progression a top priority when looking for a new job, but 53% have been disappointed by a lack of personal development training at a new job, according to data from Robert Walters.

Marketing budgets didn’t really budge in 2018, sticking at an average of 11.2% of company revenue, but it looks like things could be set to change this year.

The beginning of a new year is the perfect time to reflect on the previous 12 months. 2018 was a big year in many ways, and the digital world certainly didn’t escape the impact of a few significant changes. If you work in a digital role, keeping up with the latest digital trends will help you to hone your skills and knowledge. Whether you’re running a company or offering your digital skills as an employee, it pays to know what’s happening in digital and understand how you can take advantage of recent trends. Take a look at these trends that took off in 2018 to make sure you didn’t miss them.