New technologies start to become more prominent in marketing every year. And sometimes, not so new technologies start to become more popular too. Marketing professionals need to keep their finger on the pulse to understand the technology that’s on the rise in the industry and learn how they can make the most of it. Marketing technology often helps to change the digital marketing landscape, but it can be useful for marketing offline and bridging the gap between online and offline too. If you work in marketing, pay attention to some of the technologies that are coming to the fore.

We sat down with Optimove’s Moshe Demri, Vice President of Revenue EMEA and asked him to share some of his industry leading insight and top pieces of career advice.

It takes a certain set of skills to be successful in sales. It’s helpful to have some inherent qualities, but most skills can be worked on and built up over time. If you’re working in technology sales, the skill set that you need is a just a little different. As well as the sales know-how, you also have to be able to navigate the technological side of your job. Take a look at these key qualities that you should have to be successful in technology sales.

Training should be a top priority for both employers and employees. According to AAT, 51% of employers believe that improving staff qualifications and skills helps to increase commitment and retention. Meanwhile, 91% of Millennial professionals consider the potential for career progression a top priority when looking for a new job, but 53% have been disappointed by a lack of personal development training at a new job, according to data from Robert Walters.

Marketing budgets didn’t really budge in 2018, sticking at an average of 11.2% of company revenue, but it looks like things could be set to change this year.

The beginning of a new year is the perfect time to reflect on the previous 12 months. 2018 was a big year in many ways, and the digital world certainly didn’t escape the impact of a few significant changes. If you work in a digital role, keeping up with the latest digital trends will help you to hone your skills and knowledge. Whether you’re running a company or offering your digital skills as an employee, it pays to know what’s happening in digital and understand how you can take advantage of recent trends. Take a look at these trends that took off in 2018 to make sure you didn’t miss them.